A Google review card is a printed plastic card that takes a customer straight to your Google review form. They tap the card with their phone or scan the QR code on the back, and the review box opens. There is no searching for your business name and no link to type.
Most happy customers mean to leave a review and then forget. Cutting the steps from five to one is what turns that good intention into a review on your profile.
How a Google review card works
- NFC chip: the card is encoded with your Google review link. The customer holds their phone near the card and a prompt opens the link.
- QR code on the reverse: if NFC is switched off, the phone camera reads the QR code instead.
- Nothing to install: customers do not need an app, and the card needs no batteries or charging.
For more detail on phone compatibility, read how NFC review cards work.
Why more Google reviews help
Your Google Business Profile shows your star rating and review count in Search and Maps. A steady flow of recent reviews gives people a clearer picture of your business before they visit or call, and it gives you feedback you can act on.
Where to put your Google review card
- On the counter or next to the card machine
- On tables, at reception or at the checkout desk
- Handed over at the end of a job by trades and mobile services
- On a lanyard or key ring for staff who work on the road
See where to place review cards in-store for placement ideas by type of premises.
When to ask
Ask straight after a good moment: a finished job, a paid bill, a collected order. A short line from staff, such as “If you have a minute, tap here to leave us a Google review”, works better than a sign on its own.
What the review rules allow
Google’s review policy treats discounts or free goods offered in exchange for reviews as fake engagement and prohibits them. Trustpilot does not allow incentivised reviews either, and in the UK the Digital Markets, Competition and Consumers Act gives the CMA powers to act on misleading review practices. Keep it simple:
- Ask every customer, not only the ones you expect to be happy.
- Do not offer discounts, prize draws or freebies for leaving a review.
- Never write reviews for customers or ask staff to review their own workplace.
Google review card prices
Review cards cost £14.95 for one card, £29.95 for three, or £49.95 for five. Each one is encoded with your link for tap-to-open and has a QR code on the reverse for phones that prefer the camera.
Order a Google review card, or browse the full range of review and follow cards, including Trustpilot, Tripadvisor, Facebook, Checkatrade and AutoTrader.
See all review card options, features and prices on our Review cards page.