Review cards for business work best where the customer is already holding their phone and has just had a good experience. Placement and a short prompt from staff make more difference than the card design. This guide covers where to put them and how to tell if they are working.
Best places for review cards
- Next to the card machine: the customer’s phone is often already out to pay.
- With the bill: restaurants and cafés can present the card in the bill folder or on the tray.
- Reception desks: hotels, gyms, salons and clinics can place one at check-out.
- In the van: trades and mobile services can hand one over when the job is signed off.
- In parcels: online orders can include a card with the delivery note.
What staff should say
A card left on a counter gets some taps. A card that staff point to gets many more. One line is enough: “If you were happy with everything, tap here to leave us a review.” Train everyone to say it the same way to every customer.
Pick the right platform
Use the platform your customers already check. For most local businesses that is Google. Holiday and hospitality businesses often add Tripadvisor; trades use Checkatrade; car dealers use AutoTrader. See review card examples by sector.
How to tell if they are working
- Note your review count and rating on the day the cards go out.
- Check again after four weeks and eight weeks.
- If one location gets far fewer reviews, check the card placement and whether staff are mentioning it.
What the review rules allow
Google’s review policy treats discounts or free goods offered in exchange for reviews as fake engagement and prohibits them. Trustpilot does not allow incentivised reviews either, and in the UK the Digital Markets, Competition and Consumers Act gives the CMA powers to act on misleading review practices. Keep it simple:
- Ask every customer, not only the ones you expect to be happy.
- Do not offer discounts, prize draws or freebies for leaving a review.
- Never write reviews for customers or ask staff to review their own workplace.
Prices
Review cards cost £14.95 for one card, £29.95 for three, or £49.95 for five. Each one is encoded with your link for tap-to-open and has a QR code on the reverse for phones that prefer the camera.
Order a Google review card, read how NFC review cards work, or browse the full range of review and follow cards.
See all review card options, features and prices on our Review cards page.