A promo card campaign works when the goal, offer and distribution are decided before the design. Here is the six-step plan our designers recommend to clients.
1. Set one goal
New customers, repeat visits, a product launch or a quiet-day boost? Pick one. It decides everything else.
2. Choose the offer
Make it simple and worth acting on: a fixed amount off, a free add-on or an invitation. Set an end date.
3. Decide how cards will reach people
- With every purchase for a set period
- At events, fairs or networking groups
- Through a partner business
- In parcels for online orders
This tells you how many cards you need.
4. Design the card
- Front: logo and the offer in large text
- Back: how to redeem, end date, short terms, and a QR code or web address
- Keep text away from the edges and supply artwork in CMYK
See promo card design layouts.
5. Track redemptions
Print a unique code, number or QR code so you can count how many cards were used, and where they came from.
6. Review and repeat
After the campaign, compare redemptions with cards handed out. Keep what worked for the next run.
Get help with design
Our design service can prepare the artwork. Every file is checked and proofed before printing.
Options and prices
Options include QR codes, barcodes, numbering, magnetic stripe, signature panel, contactless chips, hole punch, spot UV, and a matt or gloss finish. Every file is checked and proofed, and nothing is printed until you approve the proof.
Promo cards are sold in packs: 15 for £30, 30 for £45, 60 for £80 and 120 for £160, with 45, 75 and 90 packs in between. Magnetic stripe, NFC contactless and RFID versions cost the same. Prices are for full-colour print from supplied artwork and exclude delivery. We are not VAT registered, so no VAT is added. For larger runs, contact us for a quote.
See all promo card options, features and prices on our Promo cards page.